Most people prefer to consume information in the form of videos, rather than text or images. This is because it’s easier for their brains to process what they are seeing on a screen. In fact, research has shown that people are able to retain information better when it is presented in video form.
So if you’re looking to improve your website’s overall engagement and conversion rates, then adding videos is a must and read on to find out the benefits of having videos on your website.
Here are the Top 10 Reasons Why You Should Have Videos on Your Website:
Capture Your Audience’s Attention
Videos are a great way to capture your audience’s attention and provide them with important information, which can help increase your ranking in search engines. They can also help to keep your website looking fresh and new.
Increase Your Website’s Search Rankings
Videos are also a great way to increase your website’s search rankings. Search engine algorithms now favor websites with video content as it is considered more informative and authoritative than text-only sites, giving businesses who use videos an edge over those that don’t.
Communicate Information More Easily
When you are trying to communicate complex information, using a video can be a great way to do it. Videos can help people understand the information more easily because they can see and hear it being explained. This is especially helpful for topics that are difficult to explain in words alone.
If you have important information that you want to share with people, using a video to explain it can be the most effective way to do so.
Video Marketing to Increase Conversions
Informative video content is a great way to connect with your audience. It also allows you to cut out extra steps in the sales funnel, making it easier for them to take action and convert on your website.
In fact, according to HubSpot research, using video marketing has been shown to increase conversions by up to 80%! These results were consistent across the board – regardless of industry or demographic.
Create Tutorials for Customers
You can use videos in many different ways: explain features and benefits of your products, create tutorials for customers who may need help using your product, or even create a brand story.
Humanize Your Company
One great way to connect with customers on a more personal level is by using video content. Videos can help humanize your company and show customers that you’re real people, too.
They also provide an opportunity for customers to get to know your team, learn about your products and services, and see what it’s like to work with you.
Videos Are Great For SEO
Search engines love video content and are one of the most important aspects of SEO. Not only are videos great for engaging users and keeping them on your site longer, but they’re also great for helping you rank higher in search engine results pages (SERPs).
Videos can easily be shared which is another reason why they’re so important for SEO purposes. You have the option to create them from scratch using video editing software or you could use an existing source such as YouTube and embed it on your blog post. Either way, videos are a great addition to any site that’s looking for high rankings online.
Give Your Customers a Behind-The-Scenes Look
People are naturally curious about how things work. That’s why behind-the-scenes videos are so popular on YouTube. They give people a chance to see what it takes to make their favorite products or services happen, and they often provide tips for getting the most out of them!
If you want your customers to feel more connected with your business, try adding video content in which you explain the processes that go into making your company run smoothly.
Video Testimonials Are More Effective Than Written
Video testimonials are a great way to show potential customers what your business is all about. Plus, they’re usually more powerful than traditional written testimonials.
People like to see the real person’s face when they hear their message of praise for your company. They want to feel engaged with you and know that they can trust you based on how happy other people are with you.
Engage with Your Audience on Social Media
Videos are a great way to engage with your audience on social media. You can create videos of an event, training session, or new product launch and share them on Facebook, Twitter, Instagram, and other platforms. Videos make people feel like they’re part of the action without leaving their living room.
They also give you the opportunity to show off your company’s personality and culture in a more intimate setting than just text-based posts allow for!
No Expensive Equipment Needed
The best thing about creating videos for your website/business is that you don’t need expensive equipment! In fact, you might already have everything you need for video marketing thanks to the camera in your smartphone.
All of these reasons make it easy to see why video marketing should be a key part of your online marketing strategy.
If you’re not sure where to start, we can help! Contact us today for more information on how video marketing can help grow your business.