Google and Websites

Posted by Michelle Kmiec

The Benefits of Podcasting for Business

Google and Websites, Niche Market, Podcasting

Why having a podcast can help your business

If you’re a business owner, you know that marketing is key to your success. You may also know that podcasting can be a great way to market your business and reach new customers. In this blog post, we will discuss the benefits of podcasting for businesses and how to grow your brand and increase sales with this powerful marketing tool!

Podcasting is a great way to connect with customers and potential customers. By creating a podcast, you are providing valuable content that can help people learn more about your business and what you have to offer. Podcasting can also help you build relationships with customers and create loyalty among your audience.

Podcasting is also a great way to reach new customers. By publishing your podcast on popular platforms like Apple, Spotyfy, Stitcher, Google Play, etc. you can reach a large audience of potential customers. Podcasting can also help you rank higher in search engine results, which can bring even more traffic to your website.

Finally, podcasting can help you increase sales. By providing valuable content that helps people learn about your products and services, you can inspire customers to make a purchase. Podcasting can also help you create a more personal connection with customers, which can lead to more sales in the long run.

If you’re looking for a powerful marketing tool that can help you connect with customers and increase sales, podcasting may be the right choice for you. Start creating your podcast today and see the benefits for yourself!

Posted by Elsa Cordero

10 Things to Consider When Creating a Website Map

Google and Websites, SEO, Website Design

If you’re like most business owners, you know that having a website is important. But what many people don’t realize is that having an effective website requires more than just throwing up some pages and calling it good.

You need to think about the various components, like for example, website sitemaps which is the compass to your website. It is the guide that the search engines and users will follow to navigate your site.

If your site does not have many pages, a sitemap might only be necessary to be submitted to the search engines. Users will be able to find their way. But, if you have a site with many pages and/or blog posts, then sitemaps are essential to guide the user and the search engines, and also to prioritize your most important content.

In this blog post, we will discuss 10 things to consider when creating a website sitemap. By following these tips, you can create a sitemap that will help improve your website’s usability and performance!

What is a website sitemap and why do you need one?

A website sitemap is a list of pages on a website which help visitors and search engines find information on the website.

But beware! There are two types of website sitemaps:

– XML sitemaps: These are designed for search engines and help them index your website more effectively.

– HTML sitemaps: These are designed for visitors and help them navigate your website more easily.

So, it’s very important to include both when submitting them to the Google Search Console.

There are several reasons why you might want to create a sitemap for your website:

– To help visitors find what they’re looking for on your website.

– To help search engines index your website more effectively.

– To give an overview of the structure of your website.

– To highlight the most important pages on your website.

As mentioned above, this is particularly important If you have a large website, or if your website is difficult to navigate, then a sitemap can be helpful. It can also be useful if you’re launching a new website and want to ensure that all the pages are properly indexed by search engines.

Creating a website sitemap is relatively easy. You can do it yourself using a text editor or an online sitemap generator tool. Once you’ve created your sitemap, you’ll need to upload it to your server and then submit it to the major search engines, or you can start by uploading it to Google Search Console. But realize that it’s not a given that your pages will be indexed. You need to check back periodically and re-submit them until they are.

How to create a website sitemap

There are a few different ways that you can create a sitemap for your website. One way is to simply create a text file that contains a list of all the pages on your site and submit it to the search engines. This is probably the easiest way to create a sitemap, but it isn’t the most effective.

Another way to create a sitemap is to use a program that will automatically generate one for you. There are a few different programs that you can use, but the most popular is probably Google’s Sitemap Generator. This program will crawl your website and create a sitemap for you based on the structure of your site.

If you want to get the most out of your sitemap, you should consider submitting it to Google Search Console as was suggested above.

The different types of website sitemap

Any good website has a sitemap. It’s like a map of the website that shows visitors where everything is. There are different types of sitemaps, depending on what kind of website you have. If you have a simple website with just a few pages, then a basic HTML sitemap should suffice. This is just a list of all the pages on your website, linked together in an easy-to-navigate way. If your website is more complex, you might need an XML sitemap. This is basically the same as an HTML sitemap, but it includes additional information about each page, such as when it was last updated. Finally, if you have an e-commerce website, you’ll need an e-commerce sitemap. This type of sitemap includes information about products, pricing, and other details that are relevant to shopping online.

10 things to consider when creating a website sitemap

This may sound like a boring task, but it’s vitally important for the success of your site. Not sure where to start? Here are 10 things to consider when creating a website sitemap:

1. The overall structure of your site. How will your pages be linked together?

2. The hierarchy of your pages. What’s the most important page on your site? Where will users land when they first visit?

3. The purpose of each page. What information will each page convey?

4. The targeted audience for each page. Who are you trying to reach with this page?

5. The tone of each page. Is your site serious or lighthearted?

6. The goals for each page. What do you want users to do on this page?

7. The calls to action on each page. What do you want users to do after they’ve read the content on this page?

8. The navigation of your site. How will users move from one page to another?

9. The search engine optimization (SEO) of each page. What keywords are you targeting with this page?

10. The visuals of your site. What images or videos will you include on each page?

Creating a sitemap is an important first step in designing a new website. By taking the time to map out your site, you’ll be able to create a more user-friendly and effective experience for your users. And that’s something everyone can benefit from! It will also help you map out your site more effectively.

How to use your website sitemap for SEO purposes

A sitemap is important for two reasons: first, as mentioned above, it helps search engine crawlers index your website more effectively; and second, it provides visitors with an easy way to navigate your site. If you want to make sure that your website is being properly indexed by Google and other search engines, then you need to create and submit a sitemap.

XML sitemaps are the most commonly used type of sitemap, and they can be easily generated using online tools like XML-Sitemaps.com. Visitors will also appreciate having a sitemap available, as it will help them find the information, they’re looking for more quickly and easily.

 Tips for keeping your website sitemap updated

As any webmaster knows, a website is never truly finished. There are always new pages to add, old pages to revise, and broken links to fix. One of the most important parts of website maintenance is keeping your sitemap up to date. A sitemap is essentially an outline of your website, and it helps both visitors and search engines navigate your site.

Here are a few tips for keeping your sitemap up to date:

-Add new pages as soon as they’re created. This will help visitors find them quickly and ensure that they’re indexed by search engines.

-Remove old pages that are no longer relevant. If you have pages that are no longer being used, get rid of them to avoid confusing visitors.

-Update broken links. If a page has moved or no longer exists, update your sitemap accordingly.

-Check for spelling and grammar errors. A well-maintained site looks professional and is more likely to be trusted by visitors.

-RE-submit your site periodically to Google Search Console.

Keeping your sitemap up to date is an important part of website maintenance. By following these tips, you can ensure that your site is easy to navigate for both visitors and search engines.

In conclusion, a website sitemap is important for both SEO and navigation purposes. By taking the time to create and submit a sitemap, you can help search engines index your site more effectively and make it easier for visitors to find the information they’re looking for. And that’s something everyone can benefit from!

If you need help designing or updating your website, we are here to help! Our team of experts can help you create a beautiful and effective website that meets your needs. Contact us today to get started!

Posted by Elsa Cordero

Does The Speed of Your Website Really Matter?

Google and Websites, SEO, Website Speed

7 easy things you can do now to make your website faster

Why is website speed so important? Well, slow loading times can lead to a bad user experience, bad search engine rankings (or no ranking at all) and worse if all losing prospects/visitors.

For all those reasons, you should focus on making your website faster and the best part is that doing so is not hard at all.

Here are 7 easy things you can do right now to increase the speed of your website.

1. Install a caching plugin

Many of us run websites that require interaction with a database ie. WordPress, and every time someone visits the site, it hits your database to get content. Installing a caching plugin can reduce the number of times you hit your database by serving cached versions of pages from the file system or memory.

This means that if 10 people visit your website, the caching plugin will only hit your database once instead of 10 times.

2. Optimize your images

Large images can take a long time to load, so make sure you’re optimizing them for the web. You can do this by compressing them using a tool like Photoshop or ImageOptim, and by using the correct file format.

For images that you plan to use on the web, you should save them as JPEGs or PNGs.

3. Minimize HTTP requests

Every time someone visits your website, their browser makes a request for each individual file it needs to display the page. This includes the HTML document, images, video, scripts, stylesheets, and any other asset you have on your page.

The more requests there are, the longer it takes for your page to load. You can reduce the number of HTTP requests by combining multiple CSS or JavaScript files into one file, or by adding embeds instead of including an image in every post.

4. Gzip compression

Web browsers can understand compressed files much better than uncompressed ones, so it’s a good idea to compress your website’s files before sending them to the browser.

This can be done using a tool like Gzip, and it will reduce the size of your files by up to 70%.

5. Use a content delivery network

A content delivery network (CDN) is a network of servers that are located around the world. When someone visits your website, their browser will request the files from the server that is closest to them. Many hosting services offer some sort of CDN, that’s why it’s so important to choose the right host for your site.

A CDN can speed up the loading time for your site by up to 50%.

6. Use a responsive design

Most people nowadays view websites on their phones and tablets, so it’s important to make sure your website looks good on all devices.

Using a responsive design will ensure that your website looks good no matter what device it’s being viewed on.

7. Enable caching

If you’re not using a caching plugin, you should enable caching in WordPress. This way, when you make a change to your site, it will be cached for a certain period of time. Every time someone visits your website, they’ll get the older version until the cache expires and is refreshed.

In conclusion, there are several things you can do to make your website faster. following the tips listed above will help you achieve a faster loading time for your site. There are many plugins for WordPress out there that will help you with this task even if you’re not the “techy” type!

Do you have any other tips to share? Let us know in the comments below! Want us to help? Click here so we can connect!

Is Google Adwords Still Relevant in 2022
Posted by Elsa Cordero

Is Google AdWords Still Relevant in 2022?

Google and Websites, SEO

Google Adwords is a powerful advertising platform that has been around for almost two decades. But, as the years go by and trends change, it’s natural to question whether Google Adwords will still be relevant in 2022?

Let’s discuss five key factors- from cost to competition- that answer the question of whether Google Adwords will still be relevant in 2022.

Factor #01: Cost

One of the main advantages of using Google Adwords is that you can control your budget. You decide how much you want to spend on each click and therefore how much traffic you want to generate. This flexibility makes it a cost-effective advertising option for small businesses and entrepreneurs who are looking to grow their businesses.

However, as Google Adwords becomes more popular and competition for ad space increases, the cost of using the platform is likely to rise.

So if you’re thinking of starting a Google Adwords campaign in 2022, it’s important to factor in rising costs and be prepared to adjust your budget accordingly.

Factor #02: Reach

Google Adwords is one of the most popular advertising platforms in the world, with over two million active advertisers.

This gives your business a huge potential reach and the ability to target customers all over the globe.

Factor #03: Targeting Options

Google Adwords offers an impressive range of targeting options, which allows you to laser-focus your campaign on the right customers. You can target people based on their location, interests, age, gender, and more.

This allows you to create a highly relevant ad campaign that delivers great results.

Factor #04: Conversion Rates

Google Adwords is known for delivering high conversion rates. In fact, businesses that use Google Adwords typically see three times more leads than those that don’t.

The reason for this is the platform’s targeted ad campaign options, which allow you to reach customers who are actively looking at products or services like yours.

Factor #05: Competition

Google Adwords has a very low barrier of entry and anyone can start advertising within minutes by creating an account and adding some keywords.

This means that the competition for ad space is high, and it can be difficult to stand out from the crowd.

So will Google Adwords still be relevant in 2022? The answer is yes- but with a few caveats.

Firstly, you’ll need to factor in rising costs and make sure your budget can accommodate them. Secondly, the competition for ad space is likely to increase, so you’ll need to be creative and innovative with your campaigns if you want to stand out.

But overall, Google AdWords is still a powerful platform that can deliver great results for businesses of all sizes. So don’t hesitate to start using it today!

One last thought is to compline a strong organic campaign with Google AdWords so you can achieve a long-term presence in the search results without always relying on a paid ad campaign.

For more information, don’t hesitate to give us a call and we will be happy to help!

Is SEO Dead in 2022
Posted by Elsa Cordero

Is SEO Dead in 2022?

Google and Websites, SEO

Of course not. It still works because there will always be new websites that need to rank, search engines need time to understand new pages, and Google needs to prove itself more than just an algorithm. I think the only way SEO would die out completely is if all of the world’s websites changed how they operated in such a big way that Google can’t keep up.

Another reason that SEO is not dead in 2022, and more important than ever is because there will always be competition for good rankings and if you want to rank high in search engine results then you need to work hard at SEO.

Plus, the more sites that start using SEO tactics like writing unique content, the harder it will be for your site to rank without doing the same. So, if you’re not currently using SEO tactics, I would highly recommend starting now so you can stay ahead of the competition.

Using SEO To Be More Competitive

If SEO strategies were dead, then creating blogs/websites loaded with great content would be pointless. Of course, that is simply not true. But this does mean SEO is more competitive than it ever has been, and it is going to get harder over time.

So, what should you do?

Focus on writing amazing content! Yeah, I hear you now, “Writing amazing content is easier said than done!”

Well, think of it this way, we are all unique individuals with different life experiences. This means that we ALL have unique perspectives. To help you write amazing content, ask yourself these questions:

  1. How can you look at a topic in a different way than everyone else?
  2. How can you add your own expertise or even better life experiences into whatever you are writing?

That’s what makes content more unique and what makes content stand out a bit more!

If you want to do well in 2022, focus on writing unique content that incorporates your expertise and experiences. This will make it stand out.

SEO is important in 2022 because you can’t just rely on Google

While I agree with the sentiment that unique, high-quality content is more important than ever for good SEO, I don’t think that SEO is dead as some naysayers seem to believe. Though Google is getting better and better at understanding what a website or page is about and how it relates to the search term, only means that keyword research and on-page optimization are even more beneficial now than ever. 

But I also think that off-page factors like sharing and backlinks will only get more important as time goes on. Instead of companies relying on Google to bring them, customers, they are going to need to reach out through social media more and via their own websites.

But if you want the extra push that SEO can provide then I would recommend doing things like building links naturally, distributing content on other sites (like Medium), or guest posting in order to get backlinks.

How do backlinks help with SEO?

Backlinks are links that point to your site or page from another site. Google sees backlinks as a vote of confidence for your content, so the more you have to point to your website the better chance you’ll have at ranking in Google.

*Note: I’m not in any way saying you should buy links in order to rank higher on search engines. That’s a practice that will only get you penalized by Google.

What do I think the biggest challenge in SEO will be in 2022?

I think the biggest challenge in SEO is going to be staying ahead of the curve and adapting to all the changes that Google rolls out. Whether it’s their ever-changing algorithm, the rollout of the mobile-first index, or their many other updates, SEO is always changing and it can be hard to keep up.

So, if you’re looking to do well in 2022, make sure you stay up-to-date on all the latest changes and adapt your strategy accordingly.

SEO And Google

Startups have to have a website, but most are naive about the time, effort, and even money it takes to make that site search engine optimization (SEO) friendly. I think in five years or so some people will start to see SEO as becoming less important due to how Google is evolving its algorithms.

However, until then, SEO is still vitally important for website visibility.

In conclusion, SEO is not dead in 2022 and will continue to be an important part of website marketing. However, the way that SEO is done is going to have to adapt as Google continues changing its algorithms and implementing new features. One of the biggest challenges in SEO will be for companies to keep up with all of Google’s changes, but if you stay on top of the latest developments then you shouldn’t have a problem ranking high over the next few years.

Do comments on your blog help SEO for your website
Posted by Elsa Cordero

Do comments on your blog help SEO for your website?

Blog Tips, Google and Websites

Here’s the deal: We talk to a lot of people. Sometimes we agree and sometimes we disagree, but when it comes to this question, everyone we’ve asked agrees: they think comments help SEO for their website.

But is this true? The truth is, sadly in some cases, no. Google often penalizes websites that allow blog comments and this can be negative for your website. The question is, why?

Why is Google penalizing websites that allow blog comments?

Google is penalizing websites that allow blog comments because they believe that the comments are not providing a good user experience. By allowing blog comments, websites are opening themselves up to spam and other negative content that can ruin the user experience. In addition, allowing blog comments can also lead to decreased website traffic and lower search engine rankings.

There are, however, a few ways to allow blog comments while still avoiding these penalties. One way is to use a third-party commenting system like Disqus or Livefyre. These systems help to keep the comments section clean and organized, and they also help to prevent spam from appearing on the website.

Another way to allow blog comments without penalty is to use the nofollow attribute. The nofollow attribute tells search engines not to follow any links in the comment section. This will help to keep the website’s ranking intact while still allowing users to leave comments.

Ultimately, it is up to website owners to decide whether or not they want to allow blog comments. But, if they do choose to allow them, they need to be aware of the potential penalties that can come along with it. By using a third-party commenting system or the nofollow attribute, website owners can help to keep their website’s ranking intact while still allowing users to leave comments.

What Can You Do About It?

Luckily, there are a few things you can do to help improve your website’s SEO, even if Google has penalized you for something in the past. Here are a few tips:

1. Focus on creating high-quality content.

Google wants to see websites that are providing valuable information to their users. So, focus on creating content that is interesting, informative, engaging, and well-written.

2. Make sure your website is mobile-friendly.

With more and more people using their smartphones and tablets to search the web, it’s important that your website is mobile-friendly. If you don’t already have a responsive design, here’s a resource from Google on how to make sure your site is mobile-friendly.

3. Stay up-to-date with Google’s latest algorithm changes.

One of the best ways to protect yourself against penalties from Google is to stay up-to-date with their latest algorithm changes. This can be a bit tricky, as their updates are constantly changing, but subscribing to their blog or following them on Twitter can help you stay in the loop.

4. Use social media to promote your content.

Another way to get your content in front of more people is to promote it on social media. Platforms like Twitter and Facebook have huge audiences that you can tap into for free.

5. Use Google’s Search Console (formerly known as Google Webmaster Tools).

Google offers a number of free tools that can help you improve your website’s SEO. One of these tools is called the Search Console. This is a free portal that lets you see your website’s activity from Google’s point of view. It also provides information on how to improve your site and get it into better standing with Google.

6. Check what backlinks say about your domain.

You may not know this, but there is a report inside Google’s Search Console called Links to Your Site. This report will show you all of the websites that are linking to your website, as well as how many pages are linked and what the anchor text is. If you see any links in this report that you don’t want to associate with your website, you can use the Disavow Links tool to remove them.

To help you understand more the allowing comments debate, check out our post, ‘Why You Should or Shouldn’t Allow Comments on Your Blog in 2022’

5 Reasons Why Your Website Needs To Be Faster
Posted by Elsa Cordero

5 Reasons Why Your Website Needs To Be Faster

Google and Websites, Website Speed

No one likes waiting for a website to load. In fact, research shows that 47 percent of people expect a web page to load in two seconds or less. And if it doesn’t, they’re likely to leave. That’s why your website needs to be faster.

Here are 5 reasons why:

1. Websites that load faster get more views, shares, and customers.

This is the number one reason why your website needs to be faster.

It only takes 3 seconds for a user to decide whether or not they are going to stick around. This means that you have approximately three seconds to impress them enough so that they stay, otherwise they’re gone and you probably lost a prospect.

On the other side of it, there is 22 percent of users that will leave a website that takes more than 10 seconds to load. So play it safe and hit that 3-second sweet spot!

In order to keep your visitors happy, you need to make sure your website is running as smoothly as possible. This means having a fast loading time.

2. Websites with faster page speeds get higher conversions.

Ensure you are getting the most out of every click by making sure visitors don’t have to wait for your website to load. 53 percent of people will leave a website that takes longer than three seconds to load. This is a huge amount of lost customers. That’s why your website needs to be faster.

A slow website not only frustrates visitors but can also hurt your business. Research shows that a one-second delay in page load time can result in a 7% decrease in conversions.

There are many factors that can affect the speed of your websites, such as image size and the number of requests made to the server. Optimizing these elements can have a significant impact on your page speed.

3. Google uses page speed as a ranking factor for search engine results pages (SERPs) meaning faster sites rank higher and get more traffic from the world’s largest search engine.

In addition to higher rankings, faster websites enjoy lower bounce rates (people that leave your site after just viewing the first page) and longer average visit duration times. All of this amounts to more leads and conversions for your business.

Additionally, Google has indicated that page speed is a factor in its search rankings. So, if your website is slow, you’re likely to be ranked lower in search engine results pages.

Not only will it make your customers happier, but it will also help your SEO ranking.

4. A faster site improves the user experience for visitors potentially increasing the amount of time spent on your site. This ultimately leads to more page views.

Additionally, search engines have a preference for sites that load quickly and efficiently. Sites with slow loading speeds often struggle to gain good page ranks from various search engines such as Google or Bing.

5. Bounce rate decreases, along with the amount of people who leave your site immediately after viewing one page or fewer increases.

Generally speaking, the higher the bounce rates are on your site, the lower an SEO score you will end up having. This can be seen as a negative thing for search engine crawlers, thus, less of a chance you will be ranked high in results.

This is because a website that loads faster will encourage visitors to stay longer and explore more of your content, products, or services.

Want to know how you can make your website faster? Check out our blog post on how to speed up your website.

In conclusion, there are many reasons why your website needs to be faster. If you would like more information on any of the 5 ways a faster site helps you with your audience, business, or search rankings contact us today!

What The Heck Is A Cache
Posted by Elsa Cordero

What The Heck Is A Cache? And why is it important for a fast website?

Google and Websites, Website Speed

There are many different types of caches and you don’t need to understand all of them to take advantage of its power. However, if you want to get the most out of caching, it’s helpful to have a basic understanding of how it works.

Every time you visit a webpage or refresh it, your browser requests the content from the webserver. If the content is not in the cache, your browser has to send a request to the server, wait for a response, and then display the content. This process can take anywhere from a few milliseconds to several seconds, depending on the size of the page and the speed of your internet connection. However, caching can speed up the loading of web pages by up to 50%.

Caching And Mobile Devices 

Caching is especially important for mobile devices because they have limited memory and bandwidth. When a mobile website loads slowly, users are more likely to abandon the page. Mobile devices account for about 56% of web traffic today. Of that 56%, 20% use iOS phones, 16% use Android phones, and 38% use other mobile devices. This means that a larger percentage of mobile users are using iPhones or Android phones, which have better browsers and optimized caches.

Caching And More Customer Conversions

According to a 2017 survey by Zendesk, two-thirds of customers abandon a purchase process because of a frustrating user experience. If you’re trying to sell something online, whether it be an app, service, or physical goods, poor web performance is the last thing you want to inflict on your customers.

Fast websites aren’t just important for e-commerce, they’re also an important part of search engine optimization (SEO). Browsers like to show websites that load quickly in their search results because users prefer fast sites and Google ranks them higher. This means more visitors and more conversions for you!

This is where caching comes in! By taking a snapshot of your content and storing it on a CDN (content delivery network), the cached version appears when users visit your site or refresh it. That way, if they come back and refresh their browser, the cached version will load much more quickly than if they’ve never seen it before.

This is particularly beneficial for WordPress users because you can take advantage of an incredibly popular caching plugin like W3 Total Cache. W3 Total Cache speeds up WordPress by caching both the static files and the dynamic content. There are also other caching plugins and your hosting service might be offering this already!

Caching Plugins also minifies and compresses your HTML, JavaScript, and CSS files to reduce the size of those files. This can result in a 2x-10x performance improvement for your website!

In Conclusion caching is an incredibly important tool for optimizing your website. By understanding how it works, you can take advantage of its benefits and improve the performance of your website for your users.

Thanks for reading!

How #Hashtags Can Help You Get More Traffic to Your Website
Posted by Elsa Cordero

How #Hashtags Can Help You Get More Traffic to Your Website

Google and Websites, SEO

Hashtags are a great way to get your content seen by more people. They’re used in posts on social media platforms like Twitter, Instagram, and YouTube. But they can also be used when you’re trying to optimize your website for search engine traffic.

Here’s How Hashtags Work

When you add a hashtag to your post or website, it becomes searchable by anyone who is looking for that particular topic. So, if you’re a business owner and you want to get more people to visit your website, adding hashtags to your content is a great way to do it. Just make sure that the hashtags you use are relevant to your business and to the content you’re posting.

Another way to use hashtags is by creating a hashtag campaign. This is a great way to increase brand awareness and to get more people talking about your company or product. When you create a hashtag campaign, you’ll need to come up with a catchy slogan or phrase that encapsulates your brand.

Then, you’ll want to come up with a list of hashtags that relate back to your slogan or phrase. You can then promote these hashtags across social media platforms and encourage people to use them in their posts about your company or product.

When someone uses one of the hashtags that relate back to your brand name, it’ll automatically create a link to your brand or company’s website. This is great because it’ll help increase the traffic on your site and will also help build awareness for your brand.

Here are some examples of hashtags that relate to specific brands:

• #CocaCola – This is a great hashtag for Coca-Cola.

It’ll help increase the brand’s exposure and it will also allow people who use this hashtag to find more information about their company or product.

• #Starbucks – Another good example of a catchy brand slogan that can be turned into a hashtag campaign is Starbucks. Their slogan is “Love what you do. Do what you love.” So, their hashtag campaign could be “#DoWhatYouLove.”

This would be a great way to get people talking about the brand and to also drive traffic to their website.

• #Apple – Apple’s slogan is “Think different.” So, their hashtag campaign could be “#ThinkDifferent” or “Thinking different.”

This would also be a great way to get people talking about their company and to drive traffic back to their website.

You can come up with your own hashtags for your business by using the same principles that these big brands have used. Just make sure you’re consistent when you’re using them and that your hashtags are easy for people to remember.

So, if you’re looking for a way to get more people to visit your website, using hashtags is definitely the way to go.

3 Simple Strategies to Beat your local competitors on the local search results
Posted by Elsa Cordero

3 Simple Strategies to Beat your local competitors on the local search results

Google and Websites, Local SEO, SEO

The internet is a huge place. You may be wondering how you can compete with your local competitors in the local search results.

Here are three simple strategies that will help you rank ahead of them and get more business!

  • Create content that is relevant to your customers:  Your customers want to find information about what they need quickly and easily on Google, so make sure you create content that answers their questions or provides solutions for their problems.

This means adding long-tail keywords to your posts and pages so they show up in search results when people look for specific topics related to what you offer.

It also means creating lots of high-quality blog posts, infographics, videos, social media updates, etc., which all have one goal in mind: helping your customers solve their problems.

  • Optimize your website for local search:  When you optimize your site, make sure to include keyword phrases and business data in the places where Google expects it. This means adding keywords into title tags, meta descriptions, H-titles, blog post titles and headings (Hn’s), alt image tag text, etc., so they show up in search results when people look for those topics related to your company.

It also means making sure you have great, accurate business data on Foursquare and Bing Places (formerly Yahoo Local) so that they can include it in their local listings as well.

  • Be Patient: So, even if you’re doing everything right, it may take a little while before your website starts to rank higher in the local search results pages. But as long as you keep creating great content and optimizing your site, you’ll be on your way to beating the competition!

There are many other effective things that can influence how Google ranks your website in search results – this is just scratching the surface. However, if you focus on creating great content and optimizing your website for local search, you’ll be well on your way to improving your rankings and getting more business from online sources.

Are you looking for more information about local SEO? Contact us today and we will help your website be ranked on the first page of Google!

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