Local SEO

Posted by Elsa Cordero

Are Meta Tags Still Important for SEO?

Local SEO, SEO, Website Design

When it comes to SEO, there are a lot of myths and misconceptions floating around. One of the most common myths is that meta tags are no longer important for SEO. This simply isn’t true.

Meta tags are still an important part of your website’s SEO strategy, and they can help you rank higher in search engine results pages (SERPs). In this blog post, we will discuss the importance of meta tags and how you can use them to improve your SEO strategy.

What are meta tags and what do they do for SEO?

If you’ve ever wondered what those weird things called meta tags are, and why everyone is always talking about them, then wonder no more! Meta tags are pieces of code that give information about a web page to search engines. This information includes, among other things, the page’s title, description, and keywords. The title and description are usually what shows up in the search results, so it’s important to make them accurate and keyword-rich.

The keywords are used by the search engine to help determine what the page is about, and how relevant it is to a user’s search. Meta tags won’t guarantee that your page will show up first in the search results, but they do play a role in helping search engines understand your content.

So, if you’re looking to improve your site’s SEO, be sure to use meta tags!

How have meta tags changed over the years with Google’s updates?

Meta tags are a vital and foundational part of SEO – but they’re not as simple as they used to be. 10 years ago, all you had to do was stuff your keywords into the meta tags and you were good to go. But things have changed a lot since then, thanks to Google’s algorithm updates.

Nowadays, meta tags are all about balance. You still want to include your keywords, but you also want to make sure that you’re not keyword stuffing or using too many of the same words repeatedly. This will hurt your rankings instead of helping them.

In addition, your meta tags need to be converted into sentence fragments that accurately describe the content on your page. It’s a lot more work than it used to be – but it’s worth it if it means that your website will rank higher on search engine results pages.

Are meta tags still important for SEO in 2022 and beyond?

In the early days of the internet, meta tags were used to help web crawlers index content more effectively. They were a simple way to describe the contents of a page, and they could be easily added to the code of a website. However, meta tags fell out of favor in the SEO community when it was discovered that they could be easily abused by spammers.

As a result, many search engines stopped relying on them as a ranking factor. In recent years, however, there has been a resurgence of interest in meta tags, as they can still provide valuable information to web crawlers. While they may not be as important as they once were, meta tags are still worth considering for any SEO strategy in 2022 and beyond.

How can you make sure your website is using the correct meta tags for your business or organization?

As mentioned at the beginning of this post, meta tags are those little pieces of code that help search engines figure out what your website is all about. They’re like the electronic equivalent of a business card, and they can be a helpful way to make sure your website shows up in relevant search results. But how can you make sure you’re using the right meta tags for your business or organization?

There’s no one-size-fits-all answer to that question, but there are a few things you can keep in mind to make sure you’re on the right track. First, think about what sort of keywords or phrases people might use to search for your website. Then, make sure those keywords or phrases are included in your meta tags. You don’t want to stuff your tags with a bunch of keywords that aren’t relevant to your site, but including a few well-chosen ones can help search engines understand what your site is all about.

Another thing to keep in mind is that different types of meta tags can have different effects on your website’s search engine ranking. For example, the “title” tag is one of the most important meta tags, because it’s often used by search engines to generate the title of your website in search results. So it’s important to make sure your title tag includes relevant keywords that accurately describe your site.

The “description” meta tag is also important, because it gives search engines a brief summary of what your website is all about. Again, including relevant keywords here can help improve your site’s search engine ranking. But don’t get too keyword-happy in your description; you still want it to be readable and informative for humans, not just search engines.

Finally, the “keywords” meta tag is where you can really stuff a bunch of relevant keywords. These keywords aren’t used as often by search engines as the other two types of meta tags, but they can still be helpful in improving your site’s ranking. Just don’t go overboard; a few carefully chosen keywords are all you need here.

Meta tags may not be the most exciting part of running a website, but they can be a helpful way to improve your site’s search engine ranking. So take the time to choose the right ones for your site, and include them in your website’s code. Your future self will thank you!

Posted by Elsa Cordero

Should Your Business Name and URL Match? How to Choose the Right Domain for Your Business

Design, Local SEO, SEO

So you’ve decided to start a business. Congratulations! You’re on your way to being your own boss, setting your own hours, and making your own rules. But before you can open your doors for business, there’s one important thing you need to do: create a brand. Your brand is what sets you apart from your competitors and helps you attract customers. But where do you start?

Here are a few things to consider when creating a brand for your business:

First, think about what makes your business unique! It’s called a “Unique Selling Proposition” or USP for short.

What do you offer that no one else does? What can you do better than anyone else? Answering these questions will help you understand what makes your business special and how you can communicate that to potential customers.

What’s in a name (and URL)?

What’s in a name? A lot, apparently. In the age of the internet, choosing the right name for your website or blog can be the difference between success and failure. A catchy name that’s easy to remember is essential for any site that wants to attract attention. And with so many websites out there, standing out from the crowd is more important than ever.

But it’s not just about choosing a clever name. The URL (or web address) is also important. It should be short and sweet, and if possible, include keywords that describe what your site is all about. That way, when people are searching for something online, your site is more likely to come up in the results. And for Peet’s sake make it easy to spell!

So if you’re just starting out, take the time to brainstorm a good name and URL for your business. It may seem like a lot of work now, but it will be worth it in the long run.

Why matching your business name and URL is important? The 2 sides to this!

Having a mismatched business name and URL can be confusing for customers. Imagine you own a pet store called Furry Friends. You would want your URL to be www.furryfriendspetstore.com, not www.furryfriendsrescue.com or www.purrfectpets.com, right? That’s because you want customers to be able to easily find your website, and a mismatched name and URL can make that difficult. Plus, it just looks unprofessional. Customers are more likely to trust a business with a cohesive branding strategy, so matching your business name and URL is worth the effort.

Then again, sometimes you can’t find the URL for your business. In that case, you need to become creative with it.

In the case of a local business, then you can add location information like petesplumbingbusinescityandstate.com.

Bottom line, don’t let your ideal domain name stop you from moving forward, just get creative!

Tips for choosing a domain name

Choosing a domain name can be tough- there are so many factors to consider! But don’t worry, I’m here to help. Here are a few tips to keep in mind when choosing a domain name:

1. Keep it short and sweet. The shorter, the better- you want people to be able to remember it easily. And bonus points if it’s easy to spell!

2. Make it relevant to your brand. Your domain name should be reflective of what your business is all about.

3. Avoid using hyphens or numbers. Again, you want people to be able to remember and spell your domain name easily. Hyphens and numbers can make that more difficult.

4. Check for availability. Before you settle on a domain name, be sure to check to see if it’s available. You don’t want to waste time thinking up a name only to find out that someone else has already taken it!

5. Use a domain name registrar. When you’re ready to buy your domain name, be sure to use a reputable domain name registrar. This will ensure that you’re getting the best possible deal and that your domain name is registered securely.

Choosing a domain name can be tricky, but with a little bit of effort, you can find the perfect one for your business.

In conclusion, when creating a brand for your business, you should first think about what makes your business unique and how you can communicate that to potential customers. You should also make sure that your business name and URL are cohesive, and be sure to check for availability before settling on a domain name. using a reputable domain name registrar is essential when registering a domain name. With these tips in mind, you’re sure to find the perfect domain name for your business!

For more information, contact us today and we’d be happy to help you get started!

What Is the Ideal Word Count on Blogs and Pages for SEO in 2022
Posted by Elsa Cordero

What Is the Ideal Word Count on Blogs and Pages for SEO in 2022?

Client Conversions, Local SEO, SEO

Find Your Website at The Top Of Search Engine Results Pages!

As we move further into the 21st century, technology is constantly evolving and changing. This is especially true when it comes to the world of SEO. In order to stay ahead of the curve, it’s important to know what the ideal word count is for blogs and pages in 2022.

In this blog post, we will explore what that number might be and provide some tips on how to optimize your content for better rankings!

When it comes to the ideal word count for blogs and pages, there is no one definitive answer. However, we can make some generalizations based on current trends and best practices.

In general, it is advisable to aim for a word count of at least 500 words for both blogs and pages. This will give you enough room to include valuable and keyword-rich content without being too wordy or overwhelming your readers.

If you’re looking to take your SEO game up a notch, there are a few things you can do to optimize your content for better rankings.

First and foremost, make sure that all of your content is high quality and provides value to your readers.

In addition, be sure to use relevant keywords throughout your content and title tags. You can also optimize your images for better search engine visibility.

By following these tips, you can create content that is both high quality and SEO-friendly. And who knows – with a little bit of luck and hard work, you may just find yourself at the top of the search engine results pages!

In conclusion, the ideal word count for blogs and pages in 2022 is at least 500 words. By following these tips, you can create content that is both high quality and SEO-friendly. For more information on SEO best practices, be sure to check out our blog post on the subject! Thanks for reading!

3 Simple Strategies to Beat your local competitors on the local search results
Posted by Elsa Cordero

3 Simple Strategies to Beat your local competitors on the local search results

Google and Websites, Local SEO, SEO

The internet is a huge place. You may be wondering how you can compete with your local competitors in the local search results.

Here are three simple strategies that will help you rank ahead of them and get more business!

  • Create content that is relevant to your customers:  Your customers want to find information about what they need quickly and easily on Google, so make sure you create content that answers their questions or provides solutions for their problems.

This means adding long-tail keywords to your posts and pages so they show up in search results when people look for specific topics related to what you offer.

It also means creating lots of high-quality blog posts, infographics, videos, social media updates, etc., which all have one goal in mind: helping your customers solve their problems.

  • Optimize your website for local search:  When you optimize your site, make sure to include keyword phrases and business data in the places where Google expects it. This means adding keywords into title tags, meta descriptions, H-titles, blog post titles and headings (Hn’s), alt image tag text, etc., so they show up in search results when people look for those topics related to your company.

It also means making sure you have great, accurate business data on Foursquare and Bing Places (formerly Yahoo Local) so that they can include it in their local listings as well.

  • Be Patient: So, even if you’re doing everything right, it may take a little while before your website starts to rank higher in the local search results pages. But as long as you keep creating great content and optimizing your site, you’ll be on your way to beating the competition!

There are many other effective things that can influence how Google ranks your website in search results – this is just scratching the surface. However, if you focus on creating great content and optimizing your website for local search, you’ll be well on your way to improving your rankings and getting more business from online sources.

Are you looking for more information about local SEO? Contact us today and we will help your website be ranked on the first page of Google!

The Hottest New Tool for Increasing Conversions: Geotargeting
Posted by Elsa Cordero

A Hot Tool for Increasing Conversions: Geotargeting

Client Conversions, Local SEO, SEO

5 Reasons to Use Geotargeting for Your Website

Do you know where your website visitors are coming from? If not, then it’s time to find out. Geotargeting is the newest tool in conversion rate optimization strategies that helps you increase conversions by showing content specific to a visitor’s location. It can be an extremely valuable way of targeting customers who are interested in what you have to offer!

There are a few different ways to use geotargeting on your website. One way is to simply show or hide content based on the visitor’s location. You can also target specific countries, regions within a country, or cities. This allows you to customize your website for each visitor and provide them with the most relevant information possible.

5 Reasons to Use Geotargeting for Your Website

There are a number of reasons to use geotargeting for your website. Here are five of the most important:

Reason #01 – Increased Conversions: One of the main benefits of using geotargeting is that it can increase conversions by showing relevant content to visitors. If you target specific countries, regions, or cities, you can ensure that visitors see information that is relevant to them.

Reason #02 – Improved Customer Experience: Another benefit of geotargeting is that it can improve the customer experience on your website. When visitors see content that is specific to their location, they will feel like you are addressing them personally and providing them with valuable information.

Reason #03 – Increased Engagement: Geotargeting can also help to increase engagement on your website. When visitors are engaged, they are more likely to take the desired action, such as making a purchase or signing up for a newsletter.

Reason #04 – Improved SEO: Finally, geotargeting can also improve your SEO. When you use geotargeting, you are able to target specific keywords that relate to the content on your website. This allows you to gain higher rankings in search engine results and draw more traffic from organic sources (rather than paid ads).

Reason #05 – Improved Customer Satisfaction: The last reason that we will mention is improved customer satisfaction. When visitors are happy with their experience on your website, they are more likely to return in the future and recommend you to others.

Geotargeting can also be used to target customers who are likely to make a purchase. You can show them special offers or coupons that are only available in their area. This will help you increase sales by giving your visitors an incentive to buy from you.

Geotargeting Plugins and Other Options

If you are not sure how to use geotargeting on your website, don’t worry. There are a number of plugins and other options that can help you get started. Here are a few of our favorites:

GeoTargeting WordPress Plugin: This plugin is easy to use and allows you to target specific countries, regions, or cities. https://geotargetingwp.com

Google Analytics: If you already use Google Analytics, then this is a great option for geotargeting on your website. You can set specific goals based on the location of each visitor and easily track conversions from different sources (i.e., organic vs paid traffic).

GeoIP Detection with PHP: This method involves using geo-location data from a visitor’s IP address to show them content specific to their location.

If you’re not using geotargeting on your website, then you’re missing out on a valuable opportunity to increase conversions. Start using it today and see the results for yourself!

Make sure you take advantage of geotargeting for your website! It can be a valuable tool in increasing conversions and providing a better customer experience. For more information, contact us today!