You’ve built your website, you have a great looking landing page, and you’re ready to go. You work hard on building your email list, but then something happens – visitors don’t convert into leads! What went wrong?
These 5 conversion tactics will help increase the number of people who are turning into leads.
1. Use social media to engage with potential customers.
When used correctly, social media can be a powerful tool for engaging with potential customers. Make sure you are actively monitoring your social media accounts and responding to any questions or comments in a timely manner. You can also use social media to share content that is relevant to your target audience.
Tip: Use social media advertising to specifically target
2. Create an easy-to-navigate website that is designed for conversions.
Your website should be designed for conversions. There are a number of different elements that can help increase the likelihood that someone will convert into a lead, such as having clearly defined CTAs and using videos or pictures to draw attention to your products or services.
Tip: Try A/B testing with two versions of your CTA button
3. Develop a “call to action” button on all pages so they can sign up right away.
Your website should have a “call to action” (CTA) button on all pages. This will give potential customers the opportunity to sign up for your email list or download your ebook right away. Make sure the CTA button is easy to see and stands out from the rest of the page.
Tip: Try using a contrasting
4. Offer incentives for signing up (eBooks, whitepapers)
One of the best ways to get people to sign up for your email list is to offer them incentives. You can offer potential customers a free eBook or whitepaper in exchange for their contact information. This will give you the opportunity to market to them later on.
Tip: Make sure the content of your incentive is relevant to your target
5. Send them emails about how their information is secure.
When asking for someone’s contact information, you need to make sure that they feel their information is safe and secure. You can do this by sending them an email about how your website uses SSL encryption and how their information will never be shared with third-party companies.
Tip: Try using a trust seal on your website to help build
In conclusion, these are just a few of the many conversion tactics that can be used to help increase your number of leads. Make sure you’re using social media, having an easy-to-navigate website, developing a “call to action” button on every page and offering incentives for signing up!
For more information on how to increase website conversions, please contact us today. We would be happy to help!