Of course not. It still works because there will always be new websites that need to rank, search engines need time to understand new pages, and Google needs to prove itself more than just an algorithm. I think the only way SEO would die out completely is if all of the world’s websites changed how they operated in such a big way that Google can’t keep up.
Another reason that SEO is not dead in 2022, and more important than ever is because there will always be competition for good rankings and if you want to rank high in search engine results then you need to work hard at SEO.
Plus, the more sites that start using SEO tactics like writing unique content, the harder it will be for your site to rank without doing the same. So, if you’re not currently using SEO tactics, I would highly recommend starting now so you can stay ahead of the competition.
Using SEO To Be More Competitive
If SEO strategies were dead, then creating blogs/websites loaded with great content would be pointless. Of course, that is simply not true. But this does mean SEO is more competitive than it ever has been, and it is going to get harder over time.
So, what should you do?
Focus on writing amazing content! Yeah, I hear you now, “Writing amazing content is easier said than done!”
Well, think of it this way, we are all unique individuals with different life experiences. This means that we ALL have unique perspectives. To help you write amazing content, ask yourself these questions:
- How can you look at a topic in a different way than everyone else?
- How can you add your own expertise or even better life experiences into whatever you are writing?
That’s what makes content more unique and what makes content stand out a bit more!
If you want to do well in 2022, focus on writing unique content that incorporates your expertise and experiences. This will make it stand out.
SEO is important in 2022 because you can’t just rely on Google
While I agree with the sentiment that unique, high-quality content is more important than ever for good SEO, I don’t think that SEO is dead as some naysayers seem to believe. Though Google is getting better and better at understanding what a website or page is about and how it relates to the search term, only means that keyword research and on-page optimization are even more beneficial now than ever.
But I also think that off-page factors like sharing and backlinks will only get more important as time goes on. Instead of companies relying on Google to bring them, customers, they are going to need to reach out through social media more and via their own websites.
But if you want the extra push that SEO can provide then I would recommend doing things like building links naturally, distributing content on other sites (like Medium), or guest posting in order to get backlinks.
How do backlinks help with SEO?
Backlinks are links that point to your site or page from another site. Google sees backlinks as a vote of confidence for your content, so the more you have to point to your website the better chance you’ll have at ranking in Google.
*Note: I’m not in any way saying you should buy links in order to rank higher on search engines. That’s a practice that will only get you penalized by Google.
What do I think the biggest challenge in SEO will be in 2022?
I think the biggest challenge in SEO is going to be staying ahead of the curve and adapting to all the changes that Google rolls out. Whether it’s their ever-changing algorithm, the rollout of the mobile-first index, or their many other updates, SEO is always changing and it can be hard to keep up.
So, if you’re looking to do well in 2022, make sure you stay up-to-date on all the latest changes and adapt your strategy accordingly.
SEO And Google
Startups have to have a website, but most are naive about the time, effort, and even money it takes to make that site search engine optimization (SEO) friendly. I think in five years or so some people will start to see SEO as becoming less important due to how Google is evolving its algorithms.
However, until then, SEO is still vitally important for website visibility.
In conclusion, SEO is not dead in 2022 and will continue to be an important part of website marketing. However, the way that SEO is done is going to have to adapt as Google continues changing its algorithms and implementing new features. One of the biggest challenges in SEO will be for companies to keep up with all of Google’s changes, but if you stay on top of the latest developments then you shouldn’t have a problem ranking high over the next few years.