8 Easy Ways to Clean Up Your Business Online Identity
Do you want to make more money and be better connected with your customers? It is important for you to take the time to clean up any negative information that is on the internet about your business.
This post will show you how by not only listing 8 easy ways but also giving real-life examples of companies that have been successful in doing so.
- Avoiding Negative Online Reviews
Did you know that a majority of people search for local businesses on the internet before going out to purchase from them? This means it is more important than ever for your business to have good online reviews. If not, then potential customers will go with another company because they do not want to risk their money or time with a business that has bad reviews.
One way to avoid this is by using services like Reputation.com, which helps you manage and improve your online reputation.
2. Creating Positive Online Content
Another great way to clean up your online identity is by creating positive content about your business on the internet. This can be done in many ways, such as building a website, having an active social media presence, and creating videos that people will want to share with their friends.
For example, one of the world’s most successful companies Facebook uses its online platform as a way for users to directly connect with it.
This way more people know about what they do and are able to get involved in how they are building their company.
3. Avoiding Scams
Do you have a business that is being viewed as an “easy target” to scam? If so, then it is important for you to take the time to clean up any negative information about your business by avoiding scams.
Some ways of doing this include making sure there isn’t any fake information about your company online, verifying all of your contact information and using a trust seal to show that you are a legitimate business.
4. Creating an Online Strategy
As we stated earlier, it is important for your business to have a good online reputation in order to connect with more customers. However, this doesn’t mean that you should do all of the work yourself. You need to have a plan and strategy for what you want your online presence to look like.
This includes who is going to be in charge of creating and updating content, as well as responding to any negative reviews.
Using SEO A great way to clean up your business’s online identity is by using SEO techniques. This will help to ensure that your website appears as the top result when people search for keywords related to your business.
Some ways of doing this include making sure your website is up-to-date, filling out all of the information on your website correctly, and including positive reviews on your website.
5. Creating a Strong Brand
A strong brand can help your company to stand out from the crowd and get more people interested in what you have to offer.
This includes making sure that all of your marketing materials, such as websites, business cards, and brochures are consistent with each other so they look professional.
6. Creating a Mobile-Friendly Website
It is important for your website to be mobile-friendly so that people can easily view it on their phones or tablets.
This is especially important because a majority of people are now using their mobile devices to access the internet. You can test to see if your website is mobile-friendly by using Google’s Mobile-Friendly Test.
7. Registering Your Business Name
Before you can start doing business under a specific name, it is important that your company registers the trademark. This way no one else will be able to use this name in order to sell their products or services.
However, there are some exceptions when it comes to naming businesses such as descriptive names and surnames.
8. Avoiding Spam
Do you have a lot of spammy comments on your website? If so, then it is important for you to clean them up.
This can be done by using services like Akismet, which helps to protect your website from automated spam comments.
There are many different ways that your business can clean up its online identity. By following the tips in this blog post, you can be sure that your company will have a positive online presence that will help to attract more customers.
For help cleaning up your business’s online identity, contact us today! We specialize in helping businesses to improve their online reputation and connect with more customers.