No one likes waiting for a website to load. In fact, research shows that 47 percent of people expect a web page to load in two seconds or less. And if it doesn’t, they’re likely to leave. That’s why your website needs to be faster.
Here are 5 reasons why:
1. Websites that load faster get more views, shares, and customers.
This is the number one reason why your website needs to be faster.
It only takes 3 seconds for a user to decide whether or not they are going to stick around. This means that you have approximately three seconds to impress them enough so that they stay, otherwise they’re gone and you probably lost a prospect.
On the other side of it, there is 22 percent of users that will leave a website that takes more than 10 seconds to load. So play it safe and hit that 3-second sweet spot!
In order to keep your visitors happy, you need to make sure your website is running as smoothly as possible. This means having a fast loading time.
2. Websites with faster page speeds get higher conversions.
Ensure you are getting the most out of every click by making sure visitors don’t have to wait for your website to load. 53 percent of people will leave a website that takes longer than three seconds to load. This is a huge amount of lost customers. That’s why your website needs to be faster.
A slow website not only frustrates visitors but can also hurt your business. Research shows that a one-second delay in page load time can result in a 7% decrease in conversions.
There are many factors that can affect the speed of your websites, such as image size and the number of requests made to the server. Optimizing these elements can have a significant impact on your page speed.
3. Google uses page speed as a ranking factor for search engine results pages (SERPs) meaning faster sites rank higher and get more traffic from the world’s largest search engine.
In addition to higher rankings, faster websites enjoy lower bounce rates (people that leave your site after just viewing the first page) and longer average visit duration times. All of this amounts to more leads and conversions for your business.
Additionally, Google has indicated that page speed is a factor in its search rankings. So, if your website is slow, you’re likely to be ranked lower in search engine results pages.
Not only will it make your customers happier, but it will also help your SEO ranking.
4. A faster site improves the user experience for visitors potentially increasing the amount of time spent on your site. This ultimately leads to more page views.
Additionally, search engines have a preference for sites that load quickly and efficiently. Sites with slow loading speeds often struggle to gain good page ranks from various search engines such as Google or Bing.
5. Bounce rate decreases, along with the amount of people who leave your site immediately after viewing one page or fewer increases.
Generally speaking, the higher the bounce rates are on your site, the lower an SEO score you will end up having. This can be seen as a negative thing for search engine crawlers, thus, less of a chance you will be ranked high in results.
This is because a website that loads faster will encourage visitors to stay longer and explore more of your content, products, or services.
Want to know how you can make your website faster? Check out our blog post on how to speed up your website.
In conclusion, there are many reasons why your website needs to be faster. If you would like more information on any of the 5 ways a faster site helps you with your audience, business, or search rankings contact us today!